Tipperary County Tourism Strategy

Category:

Planning/Tourism Planning

Client:

Tipperary County Council

Year:

2015

Location:

Ireland

Description:

Following the recent amalgamation of local authorities in north and south Tipperary, CHL was commissioned to develop a new tourism strategy for the county that identified key strategic priorities, had the support of the industry and was grounded in a practical and detailed action plan. Our work included: an assessment of the market environment; a review of comparators; a ‘mystery shop’ exercise of key areas within the county; industry workshops; identification of structures that would deliver the final plan; identification of resource needs and potential funding partners; a marketing plan. The final plan included, among other elements, recommendations and actions with regard to industry development, destination development, proposition development and marketing.

PROJECT IMAGES

CHL Consulting Company Ltd.

70b Patrick Street, Dún Laoghaire, Co. Dublin, A96 E9K1, Ireland

T. +353 1 2844760 E. mail@chl.ie

© CHL Consulting Limited.