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Tipperary County Tourism Strategy
Category:
Planning/Tourism Planning
Client:
Tipperary County Council
Year:
2015
Location:
Ireland
Description:
Following the recent amalgamation of local authorities in north and south Tipperary, CHL was commissioned to develop a new tourism strategy for the county that identified key strategic priorities, had the support of the industry and was grounded in a practical and detailed action plan. Our work included: an assessment of the market environment; a review of comparators; a ‘mystery shop’ exercise of key areas within the county; industry workshops; identification of structures that would deliver the final plan; identification of resource needs and potential funding partners; a marketing plan. The final plan included, among other elements, recommendations and actions with regard to industry development, destination development, proposition development and marketing.
PROJECT IMAGES
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![](https://static.wixstatic.com/media/d90873_a4c6a08d1f3e445eb061423f430da096~mv2.jpg/v1/fill/w_320,h_235,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/d90873_a4c6a08d1f3e445eb061423f430da096~mv2.jpg)